MDM – Relate 360
Maximize the value of big data to gain a complete view of your customers and their relationships.
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Overview
Deliver relevant, trusted, and authoritative data about your customers to your business users and big data analytics initiatives.
Discover data relationships
Uncover and infer non-obvious relationships from all your big data sources for a 360-degree view of customers, products, and services. MDM – Relate 360 identifies and manages relationships within the big data environment so you have a complete and accurate understanding of your customer.
Visually explore relationships
Help your business users visualize relationships among households, customer groups, social networks, and more. Powered by graph technology, MDM – Relate 360 provides intuitive ways to interact with your customers, their transactions, and their interactions. It lets you ask questions in real time about the data relationships, gain actionable insights, and predict the next best action.
Improve big data analytics
Validate and enrich customer data so you can enhance analytics outcomes and unlock the true power of your big data initiatives. Connect a customer profile to their transactions, interactions, and Internet of Things data. Remove inconsistencies and duplicate customer information to increase trust and confidence.
Optimize big data management
Generate trusted insights from big data by combining the scalability and performance of big data environments with master data management. MDM – Relate 360 provides rapid results by processing billions of records in hours versus days. It helps business users be more efficient by combining all customer data sources into a single view of the most relevant data.
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Key Features
Discover and visualize hidden relationships to maximize the value of big data.
Single view of customer
Match duplicate customer information within and across big data sources and link them to create trusted and relevant customer views.
Identify and visualize relationships
Uncover customer relationships—including households, customer groups, social networks, and more—and let users intuitively navigate relationships.
Create enriched views
Connect customer data to transaction, interaction, and Internet of Things data to gain a comprehensive view.
Real-time search
Search and find records in real time about your customers and their relationships.
MDM - Customer 360 integration
Allow business teams to visually explore customer relationships with the things that matter the most to them.
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Customer Success Stories
M.D. Anderson Cancer Center
Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence.
Transamerica
Transamerica’s Enterprise Marketing and Analytics Platform provides a complete view and understanding of all customer relationships across Transamerica’s operations.
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