Enterprise Customer Experience

A Leader in the December 2021 Gartner® Magic Quadrant™ for MDM Solutions

Why intelligent data matters to CX more than ever

Data-driven CX creates joy through more relevant interactions—making people’s lives easier. By connecting data across your business, you can uncover insights, improve marketing outcomes, and create lasting relationships.

KEY BENEFITS

How a data-driven CX strategy benefits your business

A complete, contextual understanding of your customers comes from highly connected data.

Create seamless experiences

Acquire, grow and retain the right customers and accounts across every channel by uncovering data insights from every click, swipe, and chat.

Drive meaningful engagement

Personalize digital interactions with more relevant marketing segmentation, product recommendations, account management, and ecommerce.

Grow customer loyalty and retention

Understand what customers are looking for and what they want in order to create relationships that last, resulting in less churn and higher trust.

CUSTOMER SUCCESS

JDRF Uses Data to Help Improve Lives.

“With Informatica, we’re taking control of our data to become the premier global diabetes therapy accelerator so we can make life-changing breakthroughs possible sooner.”

Sri Mishra

CTO, JDRF

Goal

Drive personalized engagement and relationship management, make strategic, data-driven decisions, and increase productivity to meet future needs for fundraising, research, and advocacy

Solution

Informatica MDM – Customer 360 creates a single view of supporter and location domains and synchronizes that data with operational systems.

Results

Up to 40 percent productivity improvement and Increased conversion rates through personalized, omnichannel supporter experiences.

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On-Demand Webinar

CX Perspectives: The Future of Banking and CX

CX expert Blake Morgan and Ana Delgado, CXO at Union Bank of the Philippines, share innovations in customer centricity.

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